Hey, it's the Sugar Cookie Marketing Facebook Group Baking it Down podcast! If you're new here (hey mom), welcome!
Here's what we're covering this week:
In the Marketing Minutes, Heather recaps poor Raj the Lawyer's communication and how, being on the receiving end of communication, the follow-up is the key to earning your client's trust. Sending an email 2 weeks before their order is due confirming order detail, pickup dates, and everything else? *chef's kiss*
In the Business of Baking, Corrie recaps our recent DIY Kit pick-up shenanigans and what worked so that we had a 100% (knocks on wood) pick-up rate within the allotted time frame. The key? You guessed it - communication.
We launched the SCM Course called The Cookie College. We have ten seats opening up, so feel free to preview what you'd get with your $68/mo membership at www.thecookiecollege.com/membership. This week Corrie delved in deeper to those DIY kits we talked about earlier. The College covers everything we do - including our drip campaign emails members are free to s-t-e-a-l.
In Voicemails, we covered how you'd handle delivery charges and what you could do to market yourself to a business form (never forgetting Sarah Marshall).
In Group Stuff, we have a few fun things past and coming up:
Our Podcast Sponsors are:
And lastly - the MAILBAG which was awesome. Caitlin Armstrong sent us a Christmas ornament honoring Corrie's never-ending stint in Facebook jail, and Heather sent us Bucee's Nuggets!
