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There are 340 million people in the U.S., and those people engage in a whopping 500 billion eating occasions each year. The tricky thing about eating occasions? They’re pretty much invisible…

Unless you know how to illuminate them.

We sat down with David Feit, our VP of Strategic Insights and resident occasion-based sampling expert, to make sense of this mysterious sampling method in our latest podcast episode. Listen in to learn: 


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