Description

In this podcast, Hartman Group executives discuss findings from our new Food Sourcing in America 2022 report. The new report is our sixth syndicated project dedicated to food and beverage procurement in the past decade and builds on a long line of linked research that examines both in-person and digital food procurement in terms of both grocery shopping and use of foodservice. 

Among topics, we discuss changes in online vs in-person grocery shopping, the effects of inflation on acquiring foods and beverages from a demographic perspective, consumer attitudes toward grocery shopping experience, channel loyalty, and trends in attitudes and use of digital food and beverage procurement.

We discuss how one of the bigger findings from the report includes both the permanent shift to online grocery shopping and the ubiquity of shoppers returning en masse to food retail stores for in-person shopping as they emerge into a semi-post COVID world. 

Listen in to learn more about how grocery shoppers today are: 

• Showing a big (and seemingly permanent) shift to online grocery shopping amidst a simultaneous return to in-store food shopping – with differing opinions on the experience of navigating both spheres of a hybrid world
• Using online grocery shopping as a means of convenience, to simplify shopping and reduce impulse buying  
• Demonstrating a lack of channel allegiance when it comes to where to grocery shop both in person and online – all the while showing increased use of mass channels like Target and Walmart 
• Cutting back in different ways on food shopping due to the effects of inflation and depending on demographics 
• Voicing opinions on how they both celebrate the return to in-store grocery shopping but also have concerns about the in-store experience relating to the behavior of other customers, employee morale, and even safety

We finish the podcast with some thoughts on the implications for the food and beverage industry as shoppers increasingly embrace an omnichannel environment but seek improvements in both digital and in-person tools and experiences.  

Interested to learn more about food and beverage shopping and sourcing behavior? Our new Food Sourcing in America 2022 report builds on 20 years of shopper and digital procurement research and examines how Americans shop for and procure foods and beverages today. 

Download a copy of the Food Sourcing in America 2022 study overview and order form here.

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