This week we sit with Adrian Scoon, CEO of wOw Events, the company behind Spirit Mas, Soaka, Iron Park & Mecka.
Adrian dives into the business of Carnival, creativity, and cultural innovation. From the origins of Soaka to the launch of Travel Haeven, a new travel planning platform designed to help the global Carnival chaser curate their Trinidad Carnival experience.
Adrian walks us through his evolving vision for experiential events. He unpacks the mission behind wOw Events—particularly the intentional inclusion of local artistes—and shares how Spirit Mas is carving its own lane.
The conversation also explores his efforts to spotlight traditional characters through Mecka, challenging the look and feel of mainstream Carnival events.
Whether you’re in it for the fete, the culture, or the strategy, this one’s a masterclass in how to think differently about Trinidad Carnival.
