Want to increase your Email Marketing Strategy Impact for Industrial Manufacturing in 2022?
If you feel that your email marketing strategy has gotten a little stale, now is the time for an update. You should utilize these strategies to grow your industrial manufacturing company. In this episode, I’ll show you how to best utilize your email marketing strategy for industrial manufacturing sales for the new year.
Email practices you should avoid:
- Avoid cold message introductions
- Ugly design
- Impersonal blanket ads
- Lengthy texts and images
- Large contact list emails
The utilization of a CRM system can provide the email functions that you need to help grow your industrial manufacturing sales market. These CRM systems can provide customization, list creation and make it easy to send your email content to your market.
Here are some key steps in guiding your email marketing sales strategy for 2022: Step 1. Build your contact list and set up your automated CRMS system. This list can be contacts you’ve acquired over the years from: trade show contacts, website leads, and newsletter lists. Organize and categorize these contacts in your CRM system to tailor them to your specific contact categories.
Step 2. Create valuable content for your email. Your content marketing strategy is critical to pulling in sales. It should be thoughtful, personalized, and left-justified. Simplify your informative message and provide links to your content and your contact information in these emails. Provide value and avoid spamming your contacts list. You want your email to appear as it was personally sent.
Step 3. Be Consistent. Your email schedule should be consistent to prevent your market from getting stale. In order to provide consistency, utilize the schedule feature of your CRM system for your content. Schedule your emails at regular intervals (every 2-4 weeks) to provide relevant information like trade shows, product launches to plan the timing of your emails to your contact list.
#manufacturingemailmarketing #industrialadvertising #industrialmarketing
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