Picking an Industrial Marketing Agency
Most industrial and manufacturing companies need outside help to really boost their marketing performance, there simply aren't enough people in the internal department to cover ALL of the needs. Have you ever tried to hire an agency and run into tons of roadblocks on their experience in your niche? That's exactly why I started MFG Tribe 6 years ago, to help those technical companies with a technical team of people that know EXACTLY what they do.
MARKETING TEAM
- Most industrial and manufacturing companies have a small team of less than 2
- Internal resources are limited because the department can't handle all aspects of marketing
- Determine what you can and can't do with your internal team
BUDGET
- What should your annual budget be?
- Minimum budget should be $5K per month and higher to see significant results
- Ideal budget should be $90K - $125K per year depending on how much you want to spend on advertising
THE WAY WE DO A DISCOVERY CALL
- Our initial call is simple, we want to know 3 main things
- What are you currently doing with your marketing?
- What are you looking to accomplish with your marketing?
- What's your monthly or annual budget to achieve this?
EXPERIENCE
- Work with someone that is focused on the industrial niche
- Don't just work with any type of B2B agency
- MFG Tribe is the most experienced and strategic in this niche
- Less time is spent onboarding you if they know your industry
STRATEGY
- Simple for Industrial companies
- Build up and continue efforts towards organic SEO
- Create content (video and articles)
- Focus on LinkedIn as the only social platform
- Distribute that content to strategic platforms (social, web, email, tradeshows, etc)
TIMELINE
- It should not take 3 months to start seeing activity
- Onboarding should only take a maximum of 30 days
- The faster they move, the quicker you get new opportunities
- We start producing content within 3 weeks of signing a contract with us
COMMUNICATION
- What's the main method of contacting your agency?
- We use Teamwork Projects to communicate ALL information to our clients
- We don't email anything, everything goes through the cloud-based software
- All history, files, approvals, messages, revisions, etc are located in a single place.
PERFORMANCE
- What KPI's are you tracking?
- What are your goals?
- Do you have a 30-60 minute call at the end of the month to review performance and discuss any strategy changes that are needed?
#industrialmarketing #manfuacturingmarketing #industrialmarketingagency
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Awesome Playlists :
Content Marketing & Social Media :
https://www.youtube.com/playlist?list=PLdmOG7sUsCQzCW9lipIVtEtGJUn-mliFT
Sales : https://www.youtube.com/playlist?list=PLdmOG7sUsCQyeRMYZVnHKbeYT7fjeGhvN
MFG Tribe TV : https://www.youtube.com/playlist?list=PLdmOG7sUsCQxpP555FrTQaYpzlkeaqp0j
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LinkedIn : https://www.linkedin.com/in/kylemilan/
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Connect For Business:
MFG Tribe: https:/
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Subscribe For More Video Content :
https://www.youtube.com/kylemilan
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Say Hi on Social:
LinkedIn : https://www.linkedin.com/in/kylemilan/
Instagram: https://www.instagram.com/kylejmilan
Facebook: https://www.facebook.com/KyleJMilan/
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Connect For Business:
MFG Tribe: https://milanmedia.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/
Technical Sales University: https://training.technicalsalesu.com/enroll
