This Marketing Insights podcast discusses tips marketers can use to "prescribe" or point consumers toward products and/or brands that help them to see the BEST in themselves. Lean in and listen to Professor Shanita Akintonde describe the magic behind "feel good" marketing! This episode is appropriate for educators and students.Shanita Baraka Akintonde, MBA, M.Ed., DTM is an award-winning, tenured professor, author, columnist, podcast host and firecracker communicator propelled by love.
