According to a study conducting by branding agency, Sacuna, 73% of millennial employees surveyed in the United States are responsible for a product/service B2B purchase decision-making process at their company. Case after case has proven than millennials don’t respond to traditional marketing, so B2B companies that can effectively reach this generation would be able to tap into $200 billion in annual buying power. Listen in to learn more about the TOP 5 techniques for capturing the attention of millennials.
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