This month’s episode of Marketing Insights features Shanita Akindonde, professor, author and career coach, discussing why mentoring matters! Lean in as she discusses the importance of securing a mentor as well as the 7 tips for mentoring success in college, and life. Shanita Baraka Akintonde, MBA, M.Ed., DTM is an award-winning, tenured professor, author, columnist, podcast host and firecracker communicator propelled by love.