A new year means a time of new resolutions, many of which are fitness based! According to market research agency Hall and Partners, we are living in the most health-engaged era there has ever been. Consumers are more engaged, better educated, and more empowered to make smarter decisions to make their health a priority. Many brands are certainly hoping to capitalize on this boom- which has implications for marketing managers for those brands. What are the implications and considerations of this? Listen in to hear what authors and educators, Greg Marshall and Mark Johnston have to say on this very topic. To learn more, visit their blog site at https://marshall-johnstonmm.com/.
