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A client called one day and asked me how many calls I used to require my sales reps to make, when I was VP of Sales at The Knot. I told him that I didn’t give them a target of phone calls to make, because I didn’t want phone calls, I wanted sales. I told him that you get what you measure. What are you measuring? Are you paying attention to the right metrics, or getting distracted by things that don’t align with what you’re trying to achieve?

Listen to this new 11-minute episode and get a clearer picture of things you might want to be paying attention to.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

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