Description

Organisations put a lot of effort into creating appealing and powerful customer experiences. But how much effort goes into the creation of employee experiences - whether in the office or away from it? 

Do organisations see their employees as consumers of the organisation? Do they consider how employees' experiences can trigger emotional responses and memories, or create attachment and commitment to the brand and its values - all things that can  promote either loyalty and longevity, or faster turnover?

Employees have more choices and a much keener sense of entitlement post pandemic, which is driving a lot of anxiety around talent recruitment and retention. But if we start to think of organisations as "products" and employees as consumers of those  products - doesn't that change everything?

Here's a quick overview of the discussion points in this episode:

• Put the employee at the centre of everything (05:15)
• Employees feel entitled and are exercising choice (09:42)
• Learning from consumer experience research  (17:05)
• Ways to start changing our approach to employees (26:20)

Mentions:

• IFMA Workplace Strategy & Leadership Program 

AWA Host: Karen Plum

Guests: 

• Brad Taylor - Director of Consulting, AWA and Leader of the AWA Institute
• Andrew Mawson – Founder & Managing Director, AWA

 AWA Guest details

CONTACTS & WEBSITE details:

• AWA contact: Andrew Mawson 
• AWA Institute contact: Brad Taylor 

Music: Licensed by Soundstripe – Lone Canyon

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