Join Shawn Berry and LIFT Economy Marketing Lead Jeanette Morelan to find out what marketing looks like in the Next Economy, from iterative design grounded in reality to responsive audience research and user testing, factual and emotional messaging, authentic storytelling, and more. Although we use some of the same tools as business-as-usual marketing, Next Economy business principles inform a slower and more intentional approach to commerce.
For show notes, visit: https://www.lifteconomy.com/blog/mba21
Early bird registration is now open for the spring 2026 cohort of The Next Economy MBA, a nine-month facilitated learning journey for people building a more just and regenerative economy. Save 20 percent if you sign up before February 2. Learn more at lifteconomy.com/mba.
