To help us unpack the benefits of reforestation is Pieter Van Midwoud, the Chief Tree Planting Officer at Ecosia. After finishing his studies, Pieter developed a certification scheme for forest carbon projects and joined Ecosia as their first tree-planting officer, creating a varied portfolio of reforestation efforts. Ecosia, a search engine with millions of users, plants trees worldwide using its ad revenue. Over 150 million trees have been planted to date, helping promote landscape restoration, community nourishment, wildlife protection, and carbon neutrality.
For full show notes, visit: https://www.lifteconomy.com/blog/pieter-van-midwoud
Early bird registration is now open for the spring 2026 cohort of The Next Economy MBA, a nine-month facilitated learning journey for people building a more just and regenerative economy. Save 20 percent if you sign up before February 2. Learn more at lifteconomy.com/mba.
