Safety outreach with a digital twist — what’s changing and why it matters?
Mike Sullivan sits down with Kassi Zaba, Manager of Stakeholder Relations, to uncover the evolution of utility safety outreach in Alberta.
Together, they reflect on their shared 14-year journey, from fax machines and phone calls to a fully digitized “click-before-you-dig” system and the upcoming launch of the Look Up and Live app to promote overhead powerline safety.
They also discuss the growing role of digital marketing, public awareness campaigns, and even touch on the philosophical challenge of balancing public education with infrastructure security.
Listen For:
1:30 Meet Kassi Zaba: From phones to stakeholder relations
4:05 From faxes to clicks: Alberta OneCall’s digital leap
9:07 Mandating the “click before you dig” revolution
13:35 Geofencing & targeting gamers for utility safety
17:32 The rise of the Ambassador Program
31:54 Look Up and Live: A new safety tool is coming
36:57 Navigating the public awareness paradox
Connect with guest Kassi Zaba
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Got an episode idea? info@utilitysafety.ca
