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Description

Matthew Luhn is a former storyboard artist, animator and "story guy" on Pixar's "Toy Story" films, "Monsters Inc.," "Finding Nemo," "UP," "Cars," "Ratatouille" and other smash hits.

Today we discuss the power of great stories to build demand, differentiation and memorability -- withone of the greatest story creators of all time. 

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See omnystudio.com/listener for privacy information.