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In this podcast, Michael Jay and Stephanie Breaux Bradley discuss grassroots marketing strategies for fitness studios. They emphasize the importance of creating a marketing and events calendar throughout the year to focus on business process improvement, financial solutions, budgeting, training, and revenue growth.
They suggest plugging in local community events, seasonal cycles of your studio, and partnering with like-minded businesses to promote retention, new clients, staff, and community engagement. They discuss the significance of tracking and analyzing the effectiveness of marketing strategies to improve them in the future.
Stephanie shares some successful examples, such as partnering with a local coffee shop, creating a challenge around the Indy 500, and sponsoring quilting car shows. Michael emphasizes the importance of putting effort into marketing, being part of the community, and being strategic.
Stephanie's Contact Info
Breaux Bradley Consulting
Stephanie on Linkedin
Links mentioned in the podcast:
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
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FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
