Fact: It’s not the smartest or most experienced coach who makes the most money online – it’s the coach who’s the best marketer.
Another fact: *ANYONE* can learn to be an awesome marketer who draws dream clients because there are certain things that work very well – like creating clear, high-impact brand messaging – and many that don’t work at all… which is what I see about 90% of online coaches doing on social media, in their emails, on their sales pages, etc.
Today’s episode is a perfect opportunity to learn from those mistakes and correct them moving forward. You’ll find out why being vague is a HUGE no-no, the many reasons “fluffy” marketing doesn’t work (yes, even if your copy is beautifully written), and what it *really* takes to connect with your audience on a deep and meaningful level.
In this episode, I cover:
What it means to “nail” your marketing [3:30]
Why it’s more important than ever to level up your marketing efforts [5:50]
How I define “marketing” and why online business owners MUST understand how to effectively market their products and services if they want to be successful [7:50]
Mistake 1: Creating non-niched messaging [10:00]
What you want your ideal clients to think when they come across your content and how to use SPECIFIC messaging to accomplish this goal [12:10]
Mistake 2: Using too much “fluff” in marketing [15:15]
An exercise my Wellness CEO Mastermind clients do to ensure their marketing efforts aren’t just scratching the surface (to make connections, you’ve gotta go DEEP) [22:15]
Mistake 3: Focusing more on a program’s features rather than the transformation or results it can provide [24:55]
The most important takeaway from this episode [25:40]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
