If promoting, pitching and selling gives you the ick or makes you cringe, this episode is 100% for YOU.
Here’s the truth: Selling does NOT have to be gross, pushy or uncomfortable for *anyone* involved – and if you’re selling in an ethical, direct, transparent way, it can truly be an ENJOYABLE experience.
Today, I’m sharing my honest (and fired up) thoughts on what selling + marketing TRULY is, why sales should NEVER be manipulative, the reasons you may feel scared or nervous to promote + pitch your offer, and much more.
Like it or not, anyone who wants to be a successful online coach MUST be able to sell – why not learn how to enjoy it… and do it well?
In this episode, I cover:
Why you may feel icky about sales + marketing [3:00]
How I used to show up online when I HATED sales and why my approach was actually MORE manipulative than straight-up, direct selling [5:20]
Common fears: Being seen as someone who *IS* selling something + wants to make money, rejection, feeling as though people are avoiding you/don’t like you [7:45]
What happened when I refused to sell my coaching programs online – and how everything changed when I dropped the “cool girl” act and started selling [9:25]
The reality that you NEED to learn how to sell + market yourself/your offers if you want to build a successful online coaching business [11:25]
Why selling directly + honestly is NOT manipulative, and why you’re not taking anything away from someone when they buy your offer [13:15]
Breaking down what sales + marketing truly is [17:20]
The importance of pitching your offer and asking people to BUY (and why it’s perfectly fine if this puts some people off) [19:30]
How your insecurity, self-doubt and lack of confidence may impact your ability to successfully promote and sell your programs [21:20]
Pain/empathy points, pleasure points and overcoming objections [22:25]
Being a “people pleaser” and making sales in an ethical, transparent way without ever concealing my mission [29:50]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
