It’s not always easy to find your USP, but It’s essential to stop you competing on price, a position you do not want to be in. You’ll notice that companies all around you struggle with USP, as they all seem to offer the same benefits, They are usually just taglines and certainly not unique, so don’t deserve to be called USPs.
Phrases like this are commonplace in the market and are not going to differentiate you in any way, shape or form.
If you don’t have a USP, how do you go about getting one?
We will discuss in this episode how to find your USP and what the benefits are.
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