When you’re building a website for a client, there’s a lot of things you need to think about. Their objectives and goals with the website, whether they need to make direct sales or get more calls, how they intend to earn an ROI for their investment – all things that you have to keep in mind before you build.
But the cool thing about a website is that it can do more for a business than just be a sales and marketing tool.
It can also help to automate processes in a business and make that small business owner’s life just a little bit easier.
When you work hard to make your client’s life easier, well, I don’t have to tell you that that can turn them into an incredibly grateful client that becomes a referral machine.
But mostly, it’s about giving your clients the ability to get more out of their website. If you’re taking the time to rebuild a website, now is the perfect time to find ways to help simplify your client’s life and provide better customer service interactions through simple automations.
The best part? Most of the items you automate can be done relatively easily, especially if you’re building within a WordPress website.
I’m going to break down for you just what you can automate and the questions you need to ask your client to decide what they need for their own businesses.
