Do you ever feel like the content you're creating is falling on deaf ears?
I think one of the hardest concepts in marketing to grasp is how to speak to an ideal customer, target audience, following a buyer persona - whatever you want to call it.
It's literally the first thing I take my students through during our Digital Marketing class because if you're not speaking to the right people, all of your other marketing efforts are a bit moot.
But where in the world do you even begin with creating a persona and following through on that?
Today, I'm going to take you through the exact steps to create a buyer persona, decide on the pieces that you need, the right things to focus on with your personas, and how to discover what your target audience actually wants. The best part? This process will work for your own business and when you help clients with their websites and marketing.
Mentioned Resources:
Hubspot Interview Questions
Buzzsumo
