Bernie Hung is a lawyer and the founder and CEO of Blue Box Rocket.
She has a unique approach to serving clients, combining her experience as an IP and technology lawyer, her business acumen from being Asia-Pacific in-house counsel to a top multinational luxury group and her executive coaching skills, backed up by well-regarded courses and certifications.
We talk about how through her work she brings out the best in entrepreneurs and CEOs who are driven to make the world a better place.
Show notes
[1:56] Bernie relates her journey from a lawyer in BigLaw to in-house counsel for Gucci in Asia, a hectic job which saw her managing all legal matters for the design house in multiple jurisdictions.
[6:20] Bernie found herself learning all she could about the business to become a more effective and efficient lawyer.
[8:59] Bernie now practises as an IP lawyer with a Hong Kong law firm but from her London base runs Blue Box Rocket which provides clients with an assimilated legal, business consulting and executive coaching service.
[12:08] Based on her experience as an in-house lawyer, Bernie provides her clients with a more holistic legal service and aims to understand them and their business comprehensively.
[13:57] She began to find that she was dealing with clients, they were opening up to her about their mindset and their businesses.
[17:37] Bernie deals mainly with entrepreneurs and CEOs who are looking to take an idea from a seed to reality or to scale up or expand significantly.
[19:51] Bernie found no-one was combining the services of lawyer, business consultant and executive coach as she was.
[24:36] Bernie considers that a Rebel Lawyer is a lawyer who provides services in an unconventional way. who seeks to understand the client first as a person.
[29:54] Bernie tested her approach with those seeking to serve others, such as those in caring professions or those with innovative products.
[32:28] Bernie's idea is to create a Rebel Lawyer school that will teach her combined approach to other lawyers.
For more, please visit the episode page of the New Earth lawyer website.
