How can health care consumerism transform the patient experience? Chris Bevolo, Chief Brand Officer at Revive, reflects on his recent book, “Joe Public 2030: Five Potent Predictions, Reshaping How Consumers Engage Healthcare," and how his research continues to uncover new directions and ways to learn from the past and present with Health2049 podcast co-host Bisi Williams. He draws on his experience in healthcare marketing to share possible future scenarios, who’s driving the change, and opportunities we have to create a healthy future.
Chris Bevolo
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Timestamps:
- Healthcare marketing background. [03:52]
- Predictions about health care consumerism. [05:21]
- How will it evolve? [07:15]
- Reshaping consumer engagement. [09:01]
- Closing the equity gap. [11:45]
- Shifting health care challenges now. [14:03]
- How do we make technology accessible? [16:11]
- Can the US sustain its current healthcare model? [18:39]
- Who’s driving the change in the system? [20:42]
- Recent US tax law change. [22:43]
- What is the health care funnel war? [25:14]
- What is the politicalization of health care? [29:34]
- Who are the mainstreamers? [32:07]
- Who are the progressives? [33:18]
- Who are the contrarians? [34:02]
- Advice to medical students. [37:34]
