Many trainers dread it but in most cases it’s an unavoidable part of the job. Getting new clients means meeting new people, which if done without care or forethought can feel awkward at best and sleazy at worst. Whether it’s on the gym floor (if you work in a commercial gym setting) or somewhere else (if you work for yourself or online), you are going to sometimes have to start from scratch.
In this episode Betsy talks about the importance of these first interactions as a part of the relationship building process. Relationship building and fostering genuine investment is key when it comes to making a cold lead a warm lead, i.e. make the sales process more natural with built in buy-in.
In the first part of this two part series, she talks about the big picture things to think of when developing your own approach to meeting potential clients and how to make sure it feels in line with who you want to be as a trainer!
For more from Betsy be sure to follow on Instagram and visit bfosterstrong.com!
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For more from Betsy follow her on Instagram and visit bfosterstrong.com!
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