Somewhere along the way, trainers decided the best way to sell personal training and assert their knowledge was to treat clients as "broken" movers in need of "fixing". New trainers often fall prey to this way of thinking and struggle to build their client base, because believe it or not people don't want to be viewed as "broken". People don't want to be told they are doing everything wrong.
In this episode, I talk about how trainers can avoid this trap and build a business that doesn't hinge on using fear tactics to market their services. I detail how you can approach the movement assessment differently and begin to see more clearly what your clients CAN ALREADY DO (making programming for them full of possibilities) and help them improve along the way!!!
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