The digital marketing trend lured this dentist in private practice into thinking SEO alone would be the secret to his marketing success. When new patient traffic plateaued, he was ready to diversify his marketing plan for more sustainable results, but was at a loss as to how to accurately accomplish that. Too often, he points out in our interview, dental practices throw darts in the dark to find the right marketing mix, and he was falling victim to that flawed method, too. By listening to his patients and communicating with his team, he not only mastered his marketing plan, he also stepped into his own authenticity.
