Too often dental and medical practices get lost in a sea of sameness when it comes to marketing. How does a practice set itself apart from the competition? A smart detective goes deep in understanding the identities of everyone involved. In this case, it’s prudent to document the practice’s true identity and gain a deep understanding of who each of the practice’s direct competitors are. Figuring it out on one’s own can lead to myopic thinking. In fact, it matters less what the dentist or doctor thinks – what matters most is how the patients perceive the identity of the practice. If you’re feeling burned by practice marketing, this is the episode for you. Learn how to truly differentiate the practice with clear brand messaging, a close eye on how your competition markets itself and social media marketing that honestly represents what sets the practice apart. Going deep with identity work can safeguard the practice for a decade or more.
