The lure of digital marketing as a panacea for all marketing mysteries had an executive of a senior living organization running down a dark hole, chasing unqualified leads. With further investigation, he found a big break in the case: listen first then broadcast the right message across digital outlets and far beyond. How can you use listening to focus marketing efforts? How can you uncover the real opportunity now in marketing rather than going down a dark hole? In this episode, you will learn the key to both solutions.
