My dear friend and guest in this episode, Dawn Abbott, lost her business partner, husband and father of her three kids in a catastrophic boating accident. A few years later, the live events company she and her late husband had built to a multi-million-dollar business suddenly vanished in the financial crisis of 2020. 98% of revenue, the entire team – gone. And yet, she would get back to what she refers to as a “high-energy place” doing what she loves. Even more, she now works with teams of up to 200 people on how to do the same. We discuss what it’s like to rise from the ashes of trauma, how to get back to 100% strong in life and in business, and the promise of setting goals around action rather than outcome. (Think, what do I need to do rather than what do I need to get.) If you are willing to grow and willing to be honest, you have what it takes to be a phoenix rising, too.