Description

In our first season, we discussed the general concept of patient-centric (or direct-to-consumer) marketing. Now - We're getting into the details with expert and Director Kim Burnie on how to SUCCEED with a patient-first strategy. 

Tune in for... 

• The latest sales and marketing news (Pepsi did what?!) 
• Successful components of a PC program
• What kind of talent to look for 
• And real-life examples of program success