In today’s episode Mark interviews Allyson Brown. Ally is an Award-winning Senior Creative Director at Essence Communication. Ally has 22+ years of experience leading and developing design strategies for the brand’s identity, marketing, print, digital, video, social, and experiential. Year-round Ally research, plans, and designs for the Essence Festival.
“Creative design, when done well is a powerful tool of Storytelling” – Allyson Brown.
In this episode, we discuss:
1:15 Ally’s 12 years of experience at Essence
2:30 Ally’s background in Art
4:30 Starting out at Glamour Magazine
6:44 Storytelling and the Design process
13:30 Creating Visual Boards that evoke an emotional reaction.
14:46 Creating/building the Essence Festival Airstream—"Live Loud” Theme
19:30 Ally talks about her most memorable event & most beloved project
24:00 Useful advice on presenting three design ideas, instead of one
26:18 Essence Fashion House - Upcoming live event in September
34:05 Tips to manage deadlines and budgets
37:13 Advice for working with creatives
Additional Resources:
https://www.pantone.com/color-finder
Allyson Brown
Instagram @allybees
https://www.essence.com
https://www.linkedin.com/in/allyson-brown-574558a/
Mark Testa
Instagram @markstephenea
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
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