In this episode, Mark interviews Katherine Tooley, who produced the first-of-its-kind, interactive event, “29Rooms.” 29Rooms is the innovative, physical embodiment of Refinery29, an entertaining and informative digital publication for women and femme-identifying persons. Mark and Katherine discuss experiential marketing and tips to be a success in the industry. Katherine tells how she always wanted to be an event producer and how she began her career at the Bonnaroo Music and Arts Festival.
In this episode, we discuss:
0:53 Success of 29Rooms – “Choose your adventure”
5:10 Inspiring current escapism events
6:30 Amplifying Black voices
10:30 Creating virtual moments for Refinery29 other community-based brands
11:15 “Unbothered” Black female community and “Wash Day,” an award-winning virtual event at VICE Media
13:08 Importance of focusing on a community, talking with them, and providing a service
14:05 Experiential marketing industry
17:16 Content is the goal/key
20:02 Capturing, collecting, and creating full experiences
21:07 Katherine’s background and career at Superfly
27:00 Various pathways to get into experiential marketing
32:15 Bonnaroo Music & Arts Festival – most memorable project
36:00 Years of experience matters
38:30 Advice on breaking into the industry
43:03 Connecting with Katherine
Katherine Tooley
https://www.linkedin.com/in/katherinetooley/
https://www.29rooms.com/city/new-york
https://www.refinery29.com/en-us/unbothered
Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber
Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/
