In this episode, Mark speaks with Suchi Reddy. In 2002, Suchi founded Reddymade Design and Architecture, a New York-based design firm that spans the fields of architecture, design, installation art, and sculpture. Suchi’s design motto is “form follows feeling” and she creates inviting environments full of wonder. They discuss her new work at the Smithsonian.
1:30 Suchi’s guiding design principal = Form Follows Feeling
4:45 Working with lifetime clients
5:30 Journey from architecture to exhibits & evolving into other areas
6:00 Designing Google’s 1st brick & mortar retail store in NY
8:35 Creating “Wonder” in projects/experiences
15:40 Embracing Technology & Sustainability into design
22:14 Futuristic AI & machine learning sculpture at Smithsonian
24:40 ‘me +you’ sculpture
25:42 How you think about the future matters
29:30 Advice to clients/professionals
31:44 Advice to young designers
34:00 Connecting with Suchi
Suchi Reddy:
Instagram @reddymadedesign
https://rmdny.com
suchireddy.com
https://meplusyoufuture.com/
Mark Testa:
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber
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