James LaForce is the founder and CEO of LaFORCE, a highly regarded full-service marketing communications agency for the world’s top brands. Born in Wisconsin, James started fantasizing about a glamorous New York City life when he was just ten years old. James got his start in public relations while working for the legendary publicist, Eleanor Lambert. His PR firm was recently named “The Most Powerful PR Firm” by The Observer. In this episode, James shares advice for young professionals and potential clients and details of the most memorable event of his career thus far.
1:38 Career path
6:20 Working for Eleanor Lambert
10:01 PR Industry back in the day
12:10 Meeting husband at PR agency
14:47 Starting own business
16:52 Discuss one key element of success
18:10 PR landscape
20:40 Most memorable event: “Paris Lips”
25:18 There is an audience for the normal everyday life. “Reality is the new Fantasy”
26:46 Advice for clients
30:19 Advice for young professionals
James LaForce
https://laforce.nyc
Twitter @JamesLaForceNYC
linkedin.com/in/jameslaforce
Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber
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