The fitness industry has evolved drastically over the last 10 years; specifically for women. Women were always targeted to eat less, and live on cardio machines in order to become as small as possible. The all seems to be changing as women are now more open to lifting heavy, eating to fuel their body and getting stronger.
In this episode, I have a discussion with friend and fellow coach; Liz Lambert, on what we have seen over the last decade working in the fitness industry and our thoughts on this "muscle building revolution."
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