What are the best practices to be in the business of having a “world-class” agency?
*The 7th of our NEW Industry expert series, where we talk to leading industry experts and influencers!*
In this week’s episode of Ignite Your Estate Agency Phil interviews the “King of Estate Agency content” Jerry Lyons.
Jerry walks us through the mindset that makes YOU a world-class estate agency vs an agent. Discover what attracts and builds audiences, knowing what to focus on when creating content for your marketing.
Find out the 3 most important things YOU should do if you start your own agency today.
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Some key takeaways:
➡️ A world-class estate agency is determined by their culture and values.
➡️ To have and communicate a clear purpose as a business or agency is another world-class characteristic.
➡️ Content marketing is about putting something out there that solves problems for your audience.
Some great moments:
✅ “There is a shortage in the Estate agency world… They can’t get enough good candidates”
✅ “Just position yourself as being helpful and interesting to your audience”
✅ “If someone cares, they will share!”
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