Our 15th guest is Tom Boston – Social Sales Evangelist at SalesLoft.
Owen and Tom discuss how personal brand can impact on your performance as a Sales Development Representative (SDR). Including:
- How Tom began social selling
- How Tom entertains via LinkedIn
- How Tom's personal brand has increased the efficiency of outreach and level of engagement from prospects
- How Tom stays disciplined to produce videos consistently
- How to get over the first starting point
- How Tom has built credibility
- How Tom uses humour to open up the conversation around sales
- What SDRs can be doing towards building their personal brands
- The importance of authenticity in sales
- The impact that Tom’s videos have made on engagement
- How Tom produces videos
- How much better Tom’s results have been in terms of pipeline and closed business because of his personal brand
- Tom’s new role as Social Sales Evangelist
