Our 18th guest is Sam Dunning - Sales Director & Co-Owner at Web Choice, and Founder & Host at Business Growth Show.
Owen and Sam discuss simplifying search engine optimisation (SEO) to support business growth. Including:
- Why businesses need to do SEO
- How long until the benefits of SEO can be seen
- How to measure progress and success
- The definition of ‘conversions’
- How Sam and Web Choice help B2B companies with their SEO and the pillars that can be leant on
- What causes a website to slow down
- The issues with not sticking out SEO and not having a multichannel approach to marketing
- Advice for salespeople who sell services that take a while to achieve ROI
- At what stage a company should start the SEO process
- Web Choice’s SEO performance
- What to consider if you’re a start-up or haven’t done SEO before
- What to look for in an SEO agency
- Whether quality or quantity of content is more important
- A snapshot of what you should do if you’re looking to implement SEO
- Whether salespeople should care about SEO
- How many extra leads you can generate from SEO
