Our 27th guest is Louis Fernandes, VP of Sales, EMEA at Uberall.
Our Founder & CEO, Owen Richards, and Louis discuss aligning your sales and marketing teams to drive revenue?
Including:
- Louis Fernandes - Aligning Sales and Marketing
- Who Louis and Uberall are
- Why sales and marketing need to collaborate to drive revenue
- Why companies align sales and marketing
- Who should be in charge of aligning the departments?
- CRO is not a customer centric role
- What the tell-tell signs are that your sales and marketing departments are not aligned (12.01)
- The steps to aligning sales and marketing
- How to overcome the fear of change
- How to create the desire to collaborate
- Good examples of collaboration
- Bad examples of collaboration
