Last week I dug into some of the issues around the He Gets Us ad campaign. One of those issues is people being upset with the amount of money that the people behind the campaign are spending. It is reported to be a marketing campaign that will spend over $100 million dollars. Since then I have read a quote from one of the people behind the ad that they want to spend $1 billion by the time the whole global campaign has ended. On this episode, I’m going to focus on that one issue and share some thoughts about it, so let’s get started.
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