From sport and music, to films, radio or literature, every part of the culture industry is defined and shaped by the metrics we use to measure the audience for them.But who decides what metrics to use? This is a question posed by today’s guest Matt Locke, the co-founder of Storythings, and someone who I’ve been trying to get on the podcast since we started a year or so ago.Matt is one of the most interesting thinkers on our relationship with media, and he has written a series of essays called How To Measure Ghosts. Before starting Storythings in 2011, Matt worked in Digital Media for over two decades. He was Head of Innovation at BBC New Media from 2001, then moved to Channel 4 where he was Commissioning Editor, Education, and later Head of Multiplatform.
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