This is another in our series All Models Are Wrong, which goes deep in to the subject of digital strategy in sport. Previous episodes have featured Mark Oliver, Alex Balfour and Daniel Kirschner, each of which is available via unofficialpartner.com or wherever you get your podcasts.This week we talk Aarti Dabas, who has just started a new role as head of media for Formula E having previously been head of media, broadcast and digital for the ICC,cricket’s global governing body.We spoke to Aarti a few weeks ago before she took up her new job and her views don’t represent those of her new or her former employer.
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