Most photographers spend their time marketing in all the usual (free) ways—posting on social media, tweaking their SEO, and waiting for word-of-mouth referrals to kick in. And while all of those can work, they also take time... oftena lot of it! But what if you could get your business in front of people right when they’re searching for a photographer?
That’s exactly what Google Ads do. Unlike social media ads that interrupt people mid-scroll, Google Ads only show up when someone is actively looking to book a photographer. And according to today’s guest, Lindsay Herkert, that small but powerful shift has completely transformed her business.
In this episode, Lindsay breaks down:
If you’ve ever wished for a way to bring in clients without constant hustling, this episode is a must-listen.
Resources: