The purchasing power of the Latinx community has grown substantially in the past 30 years, from $213 billion in 1990 to over $1.9 trillion in 2020. Yet, venture capital funding for businesses started by Latinx founders still sits below 2% year over year.
Brittany Chavez is here to change that. She built Shop Latinx to create a shopping experience around all the passionate, talented Latinx creatives and makers in the world. Her vision is to amplify the work of Latinx and BIPOC business owners by curating a marketplace that speaks directly to our community. We talk about how she turned a brilliant Instagram handle into a business, raising the first $1MM from VCs of color and her personal growth as a founder.
