C.J. Toledano is the Founder of Follow Through Studio, a creative sports studio is at the intersection of sports and comedy. We worked together at Bleacher Report, where he was pivotal in building and scaling the Social Moments team that fueled B/R's social growth and then was the creative director for House of Highlights.
We talk about why pop culture, comedy and fashion are so integral to sports fandom experience these days, how he broke into comedy and how excited he is to be a father super soon.
We recorded this about a month ago when the Lakers were medium trash and kinda washed. Sadly, C.J's team has fallen even further since our conversation.
