Digital advertising was built on a false promise: the ability to track everything would lead to the right ad being served to the right customer at the right time. In reality, what it created was a massive multi-billion dollar arbitrage ecosystem where disinformation and bad actors pull money from advertisers who are unaware they are even running on these bad sites.
Nandini Jammi and Claire Atkin created Check My Ads to shine a light on the dark, dirty world of ad tech and to help brands build a cleaner advertising mix. Their brave work is met with vicious attacks by ad tech founders who were making bank on the status quo. We talk about all this and more on this week's episode.
