You ever notice you join some people’s email lists and genuinely feel like part of a community and then you join others and you just feel like a mark?
I’ve been noticing an influx of emails in my own inbox recently that have no regard for me as a person and seemingly no interest in me as a member of their community.
We’ve all been there.
We’re getting one, sometimes two, emails per day pushing … pushing … pushing.
And the stories they share are out of this world. The advice they give is totally generic. And the way our heart rates rise or the shame gets triggered within. We’re practically having a panic attack.
(No? Just me?)
It’s one of the biggest reasons new entrepreneurs avoid email marketing. After all, who the heck wants to feel like an email predator, alienating their subscribers, or pressuring them to buy now or unsubscribe?
(Can you tell I’m fired up today?)
Let's talk about the difference between using your email list to build a community vs. using your email list to pressure people to buy and not seeing your subscribers as anything but a dollar sign.
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About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans.
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