In this episode of the Growing Green Podcast, Jeremiah shares a full keynote from January 2025 featuring Mark Bradley from the Roadmap to $1M online event. Mark explains why most contractors never reach $1M in revenue, starting with a lack of true financial awareness and control of the numbers. He walks through the importance of budgeting, estimating correctly, and job costing so business owners know exactly where profit is made or lost. Mark also breaks down why systems and SOPs are a continuous process and how documenting what success looks like makes hiring, training, and scaling far more manageable. The conversation highlights the importance of focusing on high margin services and revenue per hour rather than chasing all revenue. The keynote wraps with practical guidance on sales pipelines, key performance indicators, and what fundamentally changes when a business grows from $1M to $3M.
