In this episode of the Growing Green Podcast, Jeremiah sits down with Caleb and Brian live at the LeanScaper Revenue Intensive in Scottsdale for an unfiltered, real world conversation about winter operations, snow revenue, and the realities of running a contracting business at scale. The conversation moves from lighthearted industry banter into serious discussions around snow contracts, salt pricing, cash flow swings, and how winter revenue can impact spring landscape budgets. They also dig deep into branding, company naming, and why many landscape companies unintentionally limit themselves with how they position their business. The episode closes with a powerful discussion around design build confidence, charging for design, identifying the right client, and the long game of building credibility, relationships, and trust in the green industry